The web is chock full of awesome research, survey results, and insights about retail. You could spend hours digging around looking for quotable bits of information.
(Trust me. I did.)
To make it easy for you, I compiled 100 different statistics about retail, eCommerce, customer experience, and a whole bunch of related topics. Use this post as a singular place to find lots of data points to use for whatever purpose you need.
Enjoy!
eCommerce Statistics
Current sales value of eCommerce retailers is $294 billion. [1]
Sales value of eCommerce retailers expected to reach $414 by 2018. [1]
In 2015, 200 million digital shoppers will spend an average of $1,700/person. [1]
Two thirds of eCommerce customers are âwebroomingâ. [1]
93% of retailers that seek a POS want inventory management capabilities built in. [8]
In 2014, online shoppers in the U.S. spent $1,611 versus $1,151 in Canada and $1,162 in Europe (translated from British Pounds on June 25). [11]
60% of adult Americans are happy to know they wonât have to shop in a crowded mall or store. [11]
71% of shoppers believe they will get a better deal online than in stores. [13]
Generation X spends $561 on average online, 15% more online than Generation Y who spends $489. [13]
Only 28% of U.S. small businesses are selling their products online. [13]
U.S. average conversion rate is 3.06% in Q4 2013. [13]
China is expected to generate $562.7 billion in eCommerce revenue. [14]
Despite having ultra-low incomes, Generation Z spends the highest percentage (9%) of their income online. [16]
40% of men and 33% of women aged 18-34 say they would ideally âbuy everything online.â [16]
Cart Abandonment Statistics
$4 trillion in merchandise was abandoned in online shopping carts in 2014. [1]
65% of retailers have a shopping cart abandonment rate that is higher than 50% [3]
66% of online consumers abandon their cart because of problems with the payment process. [8]
23% of shoppers will abandon their shopping cart if they are forced to register an account. [12]
54% of shoppers will purchase products left in shopping carts, if those products are offered at a lower price. [12]
28% of shoppers will abandon their shopping cart if presented with unexpected shipping costs. [12]
Statistics About Online Marketplaces
Four times as many sellers reach 1 million sales on Amazon versus eBay. [20]
63% of sellers only sell on marketplaces. [20]
29% of sellers arenât satisfied with their channel management software. [20]
72% of sellers donât use a marketplace management tool. [20]
Customer Experience Statistics
By 2016, 89% of companies plan to compete on the basis of customer experience. [1]
63% of consumers feel a coupon is the most valuable form of mobile marketing. [7]
89% of consumers began doing business with a competitor following a poor customer experience. [15]
U.S. brands are losing approximately $41 billion each year due to poor customer service. [17]
65% of consumers have cut ties with a brand over a single poor customer service experience. [17]
63% of online consumers said they were more likely to return to a website that offers live chat. [17]
40% of global consumers said they prefer self-service over human contact for their future interactions with companies. [17]
64% of people think that customer experience is more important than price in their choice of a brand. [18]
Customer Loyalty Statistics
The probability of selling to a new customer is between 5 and 20%. The probability of selling to an existing customer is between 60 and 70%. [18]
It costs 6 times more to attract a new customer than to retain an existing one. [18]
Loyal customers are worth up to 10 times as much as their first purchase. [19]
62% of consumers feel that the brands that theyâre most loyal to have not done enough to reward them. [19]
If you resolve a complaint in your customerâs favor, he or she will do business with you again 70% of the time. [19]
75% of shoppers belong to up to 10 loyalty programs. [19]
62% of Millennials feel that online content drives brand loyalty. [19]
Brick & Mortar Retail Data
Current sales value of U.S. brick & mortar retailers is $3.9 trillion. [1]
94% of total retail sales are still generated in brick & mortar stores. [1]
Half of brick & mortar retailers are âshowroomingâ. [1]
72% of young shoppers research online before purchasing in a store. [1]
Two thirds of in-store shoppers will check prices on their phone before making a purchase. [1]
In the U.S., 3.8 million retail establishments support 42 million jobs. [2]
98.6% of retail businesses employ fewer than 50 people. [2]
Less than 25% of major retailers track store traffic. [8]
Statistics About Omnichannel
Three out of four customers are more likely to visit your store if your online info is useful. [1]
Digital interactions influence 36 cents of every dollar spent in a brick & mortar store. [1]
22% spend more at the store if digitally influenced. [1]
55% of online shoppers would prefer to buy from a merchant with a physical store presence over an online-only retailer. [1]
Two thirds of customers have made a purchase in the last 6 months that involved multiple channels. [1]
84% believe that retailers should be doing more to integrate their online and offline channels. [1]
Only 8% of companies said they currently provide a âvery integratedâ customer experience. [17]
Mobile Commerce Statistics
57% will not recommend a retailer with a poorly designed mobile site. [3]
66% of time spent with online retailers is on mobile. [6]
174 million U.S. consumers (72%) now own smartphones and 93 million (38%) now own tablets. [6]
53% of consumers are willing to share their current location to receive more relevant advertising. [7]
57% of consumers are more likely to engage with location-based advertising. [7]
70% of online transactions occur on a mobile device. [8]
43% of consumers will visit a competitorâs site next after a negative mobile shopping experience. [13]
More than 80% of U.S. shoppers want the ability to check for nearby product availability. [14]
94% of smartphone users look for local information on their device. 90% take action after the search. [18]
Social Commerce Statistics
25% of U.S. consumers will consult social media before buying gift. [4]
40% of 18- to 34-year-olds are likely to use social networks for gift ideas. [4]
62% of consumers share local deals with friends. [7]
78% of small businesses attract new customers and engage current ones using social media. [8]
41% of independent retailers rate social media as a âvery effectiveâ marketing tactic. [8]
71% of consumers who experience positive social media care are likely to recommend that brand to others. [17]
85% of orders from social media sites come from Facebook. [22]
Orders for referrals from Instagram average $10 more than Facebook ($65 versus $55, respectively). [22]
Social commerce is predicted to be 5% of online retail revenue in 2015. [22]
33% of consumers have reacted to a promotion on a brandâs social media page. [22]
Statistics About Reviews & Recommendations
Above âthe foldâ product recommendations are 1.7 times more effective than those below. [11]
Shoppers spend 50% more after talking with a brand ambassador. [8]
55% of shoppers say that online reviews influence their buying decision. [12]
36% of consumers spend 30+ minutes comparison shopping before making a decision on purchasing a commodity product; 65% spend 16+ minutes doing so. [13]
73% of consumers prefer to do business with brands that personalize shopping experiences. [15]
Statistics About Digital Marketing & SEO
54% would consider ending their relationship with a retailer if they are not given tailor-made, relevant content and offers. [3]
42% of independent retailers rate email marketing as a âvery effectiveâ marketing tactic. [8]
Small retailersâ average marketing budget is 4-5% of gross revenue. [8]
Conversion rate is 5.5 times higher for customers who clicked on a personalized product recommendation. [11]
44% of online shoppers begin by using a search engine. [13]
13% of consumers said that a blog post had inspired a purchase. [13]
91% of eCommerce retailers saw a lift in their SEO rank thanks to social referrals. [15]
Statistics About Shipping, Fulfillment & Returns
64% of retail shoppers think delivery speed is important when purchasing online. [9]
44% of shoppers are more likely to purchase online if they can pick up in the store. [11]
62% of shoppers are more likely to purchase online if they can return the item in the store. [11]
83% of shoppers would shop online more, knowing they could have free shipping. [11]
27% would purchase an item that costs more than $1,000 if offered free returns. Only 10% would, otherwise. [11]
47% of all online orders include free shipping. [13]
Same-day delivery revenue is expected to increase to more than $620 million in 2015. [14]
Holiday Shopping Statistics
Almost 20% of U.S. retail sales come during the Christmas shopping season. [5]
The average U.S. shopper expects to spend $718 on holiday gifts. [10]
Miscellaneous Retail Statistics
Approx. 2/3 of the U.S. GDP comes from retail consumption. [5]
27% of customers make an impulse purchase at the register. [8]
Next to the register merchandise is only 1% of total retail space, but can account for 7% of revenue [8]
Consumers spend 12-18% more when using a credit card versus cash. [8]
One in four mobile shoppers in the U.S. is over the age of 55. [16]
87% of global consumers factor in Corporate Social Responsibility into their purchase decisions. [21]
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